HOW TO MAKE A DIFFERENCE IN BUSINESS

We, business people, big or small, always have to think about this question. How to make a difference to survive!

This is not only in online sales, even when you sell offline, it is necessary to set yourself apart from the millions of sellers out there.

Imitating stronger competitors is the way to kill yourself in the battle in the marketplace.

This difference helps customers identify you among hundreds of thousands of sellers out there. So what can and cannot make a difference:

1. The quality of products and services is rarely the difference.

Today, in business, quality is obvious, not differentiation. Understanding and loving customers is also a necessity, not a difference. Because competitors can also learn how to take care of your customers, even better.

Research by Quality Institute International shows:

• More than 40% customers demanding to have their needs met changed their suppliers without hesitation.
• 89% of those who have owned a car from a particular manufacturer say they are completely satisfied with their car & 67% say they plan to buy another car from the same manufacturer. But less than 20% of those who do so do.

All those loyal customers whose favor you are busy seeking can and will turn their backs on you at any moment no matter how hard you try.

As long as your competitors launch and learn from the quality of your products and services, customers will turn to using your competitors' services and products.

And the most important thing: You can use service elements to differentiate, as long as you can afford all the costs.

2. Creativity is not a differentiating idea

In advertising we sometimes force ourselves to create differences by being different. I have also been in the same situation and when looking at ads online, many people are also having this problem. There are so many commercials that add so many creative or entertaining elements that it is sometimes difficult for them to communicate what we really want to advertise.

Be creative within the framework. Don't try to attach your brand or slogan to sentences unrelated to the product or service, customers won't be able to understand its meaning or know what you sell.

3. Don't try to make price the difference.

We need to remember this clearly: "Price is almost the enemy of differentiation."

Every difference deserves to be rewarded with some value. That's why users don't hesitate to pay a slightly higher price – or at least the same price – for a certain product or service.

Very few units can turn price into a difference. For example, Viet Jet Air, after being advertised as a low-cost airline, used shocking elements in marketing such as Bikini to create a difference from other low-cost airlines such as Jetstar, Bamboo,...

If you make price the focus of your sales message or marketing, the chances of your product or service being exceptional begin to diminish. At this point, you are making price the primary concern to attract customers to choose your product over your competitors.

And you must understand that if you can sell cheaper than your competitors, other competitors will also be able to sell cheaper than you. You cannot maintain your business forever with profits or losses. You and I certainly don't want to reduce all your profits, right? Look for other ways to make a difference other than price.

On the other hand, competitors are also ready to adjust prices whenever they want. Your advantage will also decrease.

4. Product categories are too diverse, making it difficult to differentiate

When you sell too many things, nothing special happens. Competition is increasingly fierce today, it's best to invest in a small niche and be at the top of that small niche.

Customers are also very smart now, when buying a product they will look for stores that specialize in selling that product because they think that a store that specializes in one thing will definitely have a deeper understanding of the product and the price is also good. than.

If you try to be too diverse, customers won't be able to remember you. Make sure that when customers think of item A, the first thing they think of is you.

The same is true when you do personal branding. When you remember Ha Anh Tuan, you will immediately remember his romantic style, voice and very classy performance. When you remember Chau Viet Cuong, you will immediately remember the garlic in the kitchen.

Another problem in business is that too many products also cause too much capital to accumulate without bringing high efficiency.

5. Being number one is a differentiating idea.

As I said above, become number one in a small niche in your field so that customers always think of you when thinking of that field.

If you are not number one yet, consider yourself number one on the path to becoming number one.

Such as with Service to increase Instagram followers When I started doing it, there were quite a few units that had already done it. After evaluating our competitors and the service packages they provide, we compiled them and found the differences in our direction.

After that, I decided to advertise in the direction of being the number one unit to accelerate sales on Instagram in Vietnam (because most other units only listed increasing followers on Instagram), I focused on the niche of sales shops. before.

Communicate to them that we will speed up sales on Instagram for them instead of selling followers like other parties. This is beneficial for customers because their main purpose is to increase sales, not increase followers.

Gradually, after becoming number one in accelerating sales, I continued to expand by expanding into personal accounts, KOLs and now become number one in the field of increasing followers on Instagram in Vietnam.

Break your field down and become number one in each small field. This is like the investment story of the billionaire chess game. When you buy each small house, it will combine into a large house. This is much easier than buying a big house right away.

But you must remember one thing: "While claiming to be number one, try to truly become number one in the eyes of your customers!"

6. Possess an attribute

This is a great idea to give you differentiation. Most brands use this to differentiate and persuade customers.

If you think of Honda, what will you think of: Durable, hard to break. So what about Yamaha? Is it young and dynamic? That is possessing an attribute for yourself.

Do you think why so many customers still buy Toyota cars even though considering the options on the car, Toyota's are not as good as other brands and the price is still high. But the lack of that option is what makes the car so durable and easy to use. And many people use it, so there are a lot of Chinese spare parts, so the repair cost is even cheaper,...

Sit down and survey to see who your customers are? Then find the right attribute for them and help them recognize this in your product.

If there are any difficulties in making a difference in your field. Please leave a comment below so we can discuss!